IMPORTANT UPDATE: Pepsi has responded by denying and denouncing the ad. Please see this post.
Other ads in the series show a monkey trading a Pepsi for the keys to a truck carrying bananas, and a young male trading a Pepsi for an astronaut’s space suit.
This ad is hugely offensive on its very face, but when compared to the other ads I think it provides an even clearer picture of what Pepsi thinks of its female consumers and women in general. This is in absolutely no way “cute” because it’s a pubescent boy who is going to assault the woman, nor is it mitigated by the assumption that he won’t do anything other than kiss her. It desperately bears noting that the woman is not only unconscious, but also in need of immediate medical attention — and in spite of the fact that if you could quite literally die in such a situation without proper care, her hotness and “availability” are still the most pressing concerns. Oh, and like a bunch of bananas, her bodily rights and very life are worth a can of soda.
HA. Hilarious, right?
Contact Pepsi here. And while I don’t drink Pepsi itself, I can tell you that I’m off Pepsi’s Mountain Dew for some time now.