Comments on: Rape Culture In Unexpected Places: New Pepsi Ad

By: pepsi is at it again

pepsi is at it again — Thu, 15 Oct 2009 20:02:26 +0000

http://guerillawomentn.blogspot.com/2009/10/pepsi-amps-up-sexism-video.html

By: I Read the Internets–10/25/08 | the Hathor Legacy

I Read the Internets–10/25/08 | the Hathor Legacy — Sun, 26 Oct 2008 01:33:17 +0000

[...] bloggers…among them Cara, Lynne of The F Word, and Renee, have been calling attention to Pepsi’s latest horrible ad [...]

By: Wilma

Wilma — Thu, 23 Oct 2008 16:29:32 +0000

I think the woman is worth less than a can of soda to the lifeguard because he’s gay. :P

Ugh, could they have given that poor kid any more of a disgusting look on his face?!

By: dewey

dewey — Thu, 23 Oct 2008 03:39:46 +0000

In addition to everything else offensive in the photograph and comments, I’m also offended that someone implied that the French are somehow MORE BACKWARD than us about… well, anything. Which country has millions of people participating in sects in which women are not allowed to cut their hair, wear pants or short sleeves, work outside the home, etc? I can’t even imagine a fundy French person, nor can I imagine a French person understanding the concept that this woman in the photograph would have to pay for her the ambulance she’s about to need.

By: A Response From Pepsi : The Curvature

A Response From Pepsi : The Curvature — Mon, 20 Oct 2008 19:26:19 +0000

[...] a Pepsi-Cola Company representative posted this comment on Feministe as a response to my post about the “lifeguard ad”: Official Response from Pepsi-Cola [...]

By: Sara B

Sara B — Mon, 20 Oct 2008 16:43:51 +0000

The people who are defending this ad really seem to have put a lot of thought into why it isn’t implying sexual violation. My guess is this reflects on how they approach sex in life- pushing and negotiating the limits of what they can “get away with,” rather than viewing all forms and degrees of sexual contact as something to be mutually shared between consenting parties. Period. Yes, whatever this boy intends to do to this woman is anyone’s guess, but it is precisely the fact that it is open to interpretation that makes this sort of advertising such a slippery slope. The fact that this ad was approved without any consideration for how it would affect women is offensive enough. But in case you don’t think advertisers will “go there” take a look at this Dolce and Gabbana ad: http://loveyourbody.nowfoundation.org/offensiveads.html

By: momentofchoice

momentofchoice — Mon, 20 Oct 2008 12:55:58 +0000

Hi Cara, I found your post at Sociological Images: Seeing is Believing.

I just sent this link to the people at http://commercialfreechildhood.org/ (an organization run out of Harvard Law) asking about laws/regulations when using children in advertising. Their focus is on protecting children from marketing directed at them but I wonder how anyone can be allowed to use a child to suggest such a disgusting idea in order to sell a product. Unbelievable.

How/where did you first come across this campaign? Just curious where it is running (I realize it was created in France).

By: SunlessNick

SunlessNick — Mon, 20 Oct 2008 06:14:35 +0000

Oh, one more thing. SunlessNick, you friggin’ rock.

It’s very nice of you to say that, and thankyou, but I actually feel a little awkward at the idea of getting props for anything in this thread.

By: Dee

Dee — Mon, 20 Oct 2008 05:17:39 +0000

Jack, how do you think rape culture begins? How do you think attitudes and beliefs are formed in the population?

You may not find this significant, that in itself is significant. It’s also indicative of a culture that has been steadily becoming morally bankrupt as well as educationally and intellectually impoverished.

People don’t like to think anymore and they don’t like to act that’s why we live in the world we do. People, society has to stop being complicit and start fighting these ‘battles’, because you can’t win a war if you aren’t even on the battle field.

By: Delta

Delta — Mon, 20 Oct 2008 02:54:45 +0000

Dee, great post, completely agree with you