From the category archives:

marketing

Target Women: Laundry

by Cara May 23, 2009

(Click here if you can’t view the embedded video.) Oh Sarah, how do I love thee? Let me count the ways . . .

In case you’ve missed them, below are two new Target Women videos for your viewing pleasure. First up, Lifetime! (Click here if you can’t view the embedded video.) You know, I’m sure that the dogs reenacting scenes from famous movies is actually supposed to be a joke on the part of Lifetime (Right? Someone please [...]

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Observing and Reporting Rape Culture at Work

by Cara March 23, 2009

Watching random music videos on TV last night, this commercial for the new Seth Rogen film Observe and Report kept playing over and over again. The basis of the film seems to be that Seth Rogen plays a quirky (according to IMDB, bi-polar — so yay, we can likely expect lots of “jokes” mocking disability [...]

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Jim Beam Ad Remakes Even Worse Than Originals

by Cara February 26, 2009

You might have seen the extremely offensive and sexist Australian Jim Beam ad series last year at Hoyden About Town. The Neighbours shows naked women sunbathing outside in their backyard, with men peeping on them. The Girlfriend shows a doormat of a woman explaining how she likes when men neglect her. The Tragedy shows a [...]

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Rape Is Cheaper Than Bullets

by Cara February 25, 2009

Yesterday, I came across this new UK ad campaign by Amnesty International, called Rape Is Cheaper Than Bullets. It’s apparently intended to bring attention to the use of rape as a weapon of war around the globe: This morning I received a text message from a friend who was on her way to work. It [...]

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Target Women: Online Dating

by Cara February 13, 2009

(If you can’t see the video, click here.) Hahaha. They use scientific tools . . . like questions! It’s funny ’cause it’s true.

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“If Only?” I Think Not.

by Cara February 9, 2009

Trigger Warning Like Lauredhel, I think that the Adults Surviving Child Abuse (ASCA) almost certainly meant well by this PSA. I don’t know how else they could have meant. But somehow, that doesn’t really matter to me while I’m watching it, at all. (For those unable to view video, Lauredhel has a transcript.) The commenters [...]

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Campbell Soup Catches Teh Gay, Yet Somehow Doesn’t Mind

by Cara December 30, 2008

Swanson Broth ran an ad in The Advocate, a popular LG(bt) 1 publication that is in some trouble of its own right now. Quite naturally, seeing the audience, the advertisement (pdf) featured a lesbian couple preparing a holiday meal with their young son. All seems well, good, and uneventful . . . but that’s because [...]

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Men’s Magazine Desires World Without Meaningful Consent

by Cara December 18, 2008

This image, of a scantily clad woman attached to a video game controller with the caption “Keep on dreaming of a better world,” was posted without comment at Sociological Images. First of all, it seems pretty obvious to me what the man targeted in this ad (by a men’s magazine) is supposed to use the [...]

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